How Business Strategy and Choices should be made - 700 Words

How Business Strategy and Choices should be made Business policies refer to the guidelines which are developed by an organization in order to govern its actions/operations. They help in defining the limits within which decisions can be made in accordance with Management Study Guide, (n.d). On the other hand, business strategy refers to a long term plan of action/s designed to achieve a certain goal or set of goals or even objectives (Rapid Business Intelligent Success, RBIS (n.d). The policies and strategies should be made in line with guiding principles. In business sphere, a business policy should be specific or definite. Making policy choices that are uncertain would imply that implementation would be difficult. Additionally, a†¦show more content†¦The choices are to be made in such a manner that the business is put on a competitive edge. Moreover, strategic choices are made according to the capabilities of the business to build and maintain in the competitive environment. Lastly, it is of great importance to consider the available management systems which are readily available in operation in order to build and maintain the key capabilities. We have several examples to illustrate the choice of policies and strategies. For instance, Corning Incorporated case study by Rebecca, Henderson and Cate (2009) has its strategic choices in innovation because it has a strong team of scientists in the research and development section. This is a strength to them and hence a capability. The policy of constant innovation makes the employees be regarded as career employees for long service. We also look at the case study of DDD (Anju, Grate and Jaime, 2009). The strategic choice to expand globally was due to its highly trained staff. However, its social policy and financial constraints impeded it from recruiting the best staff. Lastly, Compsis at crossroads (Jonathan and Paul, 2009) had strategic choices of expanding its ETC business to more powerful, flexible and user friendly SICAT due to the financial constraints it was facing. In a nutshell, strategic choices and policies are very important driving forces in a business enterprise. A business policy to beShow MoreRelatedRyanair Strategy1069 Words   |  5 Pagesworld. A corporate’s strategy mainly based on three steps: Identify the strategic position, make strategic choice and make strategic actions. Each step includes different aspects. When we identify the strategic position, we should analyses both internal and external environment, consider the purpose, capability and culture. After we identified the strategic position, we should make strategic choices, and when we are making strategic choices, we should consider from the business level, corporate levelRead MorePanera Bread Company1498 Words   |  6 Pagesformulate and direct their strategic management activities. Sophisticated planners, such as General Electric, Procter Gamble, and IBM, have developed more detailed processes than less formal planners of similar size. Small businesses that r ely on the strategy formulation skills and limited time of an entrepreneur typically exhibit more basic planning concerns than those of larger firms in their industries. Understandably, firms with multiple products, markets, or technologies tend to use more complexRead MoreThe Walt Disney Company: the Entertainment King Essay1589 Words   |  7 PagesTheir corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisionsRead More8 Strategy Experience Intro601 Words   |  3 PagesStrategic Management The Strategy Experience Lecture 8 Mark Anderson WRSX GLOBAL ADVERTISING MARKETING COMMUNICATIONS The Strategy Experience †¢ You will act as a main Board Director of the WRSX Group, a (fictional) global advertising and marketing communications company. †¢ Your responsibility will be to make long-term, strategic decisions in order to manage the growth and prosperity of this large, multi-national organisation. †¢ Performance will be measured in both financial and nonfinancialRead MoreSummary Chapter 1 Johnson, Whittington Scholes993 Words   |  4 PagesJohnson, Scholes amp; Whittington – Exploring Strategy, text and cases Chapter 1 – Introducing Strategy Defining strategy - Strategy is about the key issues for the future of organizations, or in other words, the long term direction for an organization. The description of strategy in the book has two advantages: 1. It can include deliberate, logical strategy and incremental, emergent patterns of strategy; 2. It can lay the focus on differences and competition as well as on recognizing theRead MoreRhetorical Analysis1841 Words   |  7 Pagesanalysis assignment is to see how an author tries to present his work to a certain group of people. There is present certain meaning in all the texts and it is up to the author to communicate it in the required way. The purpose of this assignment was to review the article and see how the author made use of different strategies. It appears that a major aim that the author had was trying to convince the readers about revenue based financing. The author made use of several strategies as they will be discussedRead MorePlanning Matrix1055 Words   |  5 Pagesbasis for making strategy-formulation decisions. The matching techniques just discussed reveal feasible alternative strategies. Many of these strategies will likely have been proposed by managers and employees participating in the strategy analysis and choice activity. Any additional strategie s resulting from the matching analyses could be discussed and added to the list of feasible alternative options. As indicated earlier in this chapter, participants could rate these strategies on a 1 to 4 scaleRead More Exploring Walt Disney Company: The Entertainment King Essay1514 Words   |  7 PagesTheir corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisionsRead MoreMarketing Plan For An Organization1683 Words   |  7 PagesThe real marketing plan made will be composed essentially for officials, who will utilize the conjectures in the arr angement to settle on planning choices. These individuals will settle on planning choices for the arranged showcasing exercises as well as for the association s assembling, requesting, and generation divisions, and different capacities in view of the promoting arrangement made. Notwithstanding administrators, numerous other individuals will utilize the advertising arrangement. ParticularlyRead MoreStrategic Human Resource Management1738 Words   |  7 Pagesthe strategic objectives of the organization in order to improve performance. Strategic management The word ‘strategy’, deriving from the Greek noun strategus, meaning ‘commander in chief’, was first used in the English language in 1656. The development and usage of the word suggests that it is composed of stratos (army) and agein (to lead). In a management context, the word ‘strategy’ has now replaced the more traditional term – ‘long-term planning’ – to denote a specific pattern of decisions

Leadership and Motivation Essay - 2846 Words

Leadership is a process where one person influences a group of others to achieve group or organizational goals- Leadership is thus about motivation. Table of Contents Topic Page Number 1 Executive Summary 3 2 Leadership 3 2.1 Leadership Definition 4 3 The Four Main Phases of Leadership Theory 4 4 Motivation 7 4.1 Motivation Models and Theories 7 5 Motivation and Leadership Styles 8 6 Case Study- Royal Bank of Scotland Group: Motivation and Leadership 10 7 Conclusion 11 References 14 1. Executive Summary This paper is about leadership and motivation. One of the main issues is whether a leader can effectively lead individuals (be they employees or not) without motivating them in way or another. Leadership is†¦show more content†¦Behavioral Here the focus has shifted from the leader to leadership. Two primary dimensions of behavior: task-orientation and follower-orientation. Thus, two types: authoritarian and democratic with differences reside in the focus of power. Productivity is expected to be higher in the democratic dimension. The theory suggests that effective leaders behave differently than less-effective leaders. There is job–centered behavior or initiating-structure behavior as opposed to employee-centered behavior or consideration behavior. Both styles are at ends of a single quantum. The behavior is an interaction of style and expectations. Example: An army officer shows behavior of high levels of conformity and appreciation and respect to the roles and expectations. In contrast to an employee in a research and development unit or a creative studio who strive on creativity and breaking the mould- thinking out of the box. Contingency Such theories are continuation of the situational approach to leadership. In these theories the factor of situation and behavioral aspects are taken into consideration. The leader’s appropriate behavior changes with situation. The favorableness of the situation depends on the leader’s interpretation and point of view. It takes more specific account ofShow MoreRelatedLeadership : Leadership And Motivation1867 Words   |  8 Pages LEADERSHIP BY: BENJAMIN CORONA LEADERSHIP AND MOTIVATION MGMT312 AMERICAN MILITARY UNIVERSITY 2/21/2017 Leadership can be viewed as many different things whether it be a trait, skill, or something that someone may just be born with. One thing for certain is that whether you have this characteristic or not, we will always need leadership figures. Some people are just followers their whole life and don’t get the chance to be leaders. Leaders come in many different forms, approaches andRead MoreLeadership Notes On Leadership And Motivation1314 Words   |  6 PagesModule 2 Leadership Motivation 4th June 2015 Table of Contents Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 2 My Leadership Map †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Page 3 Leadership Practice †¦........†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 3 Leadership v Management ............................................................................................... Page 4 Effective Leadership Characteristics .†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 4 Leadership Development ...Read MoreMotivation and Leadership Essay1592 Words   |  7 PagesMotivation and Leadership are intrinsically linked in the fact that one allows an easement in the process of the other. Without the ability to use the mutual relationship of leadership to influence the motivators of followers, leaders stagnate and are limited by their own inability to accomplish all that must be for real change to occur. In less Rostonian terms (that is, based on Rost (1993)), without a motivated group of followers leaders are stranded and not achieving to a level of excellence.Read MoreLeadership Styles and Motivation1140 Words   |  5 PagesRunning Head: JUDGING LEADERS Teresa King Name of Student School Abstract There are 5 major leadership styles for various organizations. A military organization is known for its unbending adherence to order and regimen. This should not be compromised in the exercise of military function. Recently, the traditionally male sector has been admitting more women to upper ranks. One such woman was Teresa King, the first to be appointed head of the Armys Drill Sergeants School at Fort Jackson inRead MoreLeadership and Motivation Essay1320 Words   |  6 Pages1) Explain in detail one of the theories of motivation and assess its value in the current business environment 2) Explain one of the contingency theories of leadership. 1) The one theory of motivation that I will be explaining in the first question is Abraham Maslow’s needs hierarchy; some may call it his content theory of motivation aswell. The theory was based around nine needs that Maslow found out through research that effected people motivation in work. The nine different needs are listedRead MoreLeadership, Inspiration And Motivation1928 Words   |  8 Pagesthem naturally. They have the confidence in themselves which they show in front of the world. Many people come forward as a leader, but only few of them can lead and show others the right path. The chapters in the book talks about leadership, inspiration and motivation. The book starts with how can anyone be a leader by following a pattern. Inspiring others is not a hard job as it can be done through with the help of little discipline. As, the stories go on in the book it further discusses aboutRead MoreLeadership Is The Strongest Effect On Creativity, Motivation, And Motivation Essay1519 Words   |  7 PagesLeadership is individual who help in creating and achieving shared goals. Some compel other drive from the groups. Leadership is social affiliation of three constituent leaders, followers and the context (Nye, 2010). Leadership is the ability to move a group towards a common goal. Leadership is an activity, by which one can stimulate others to work in order to achieve a given goal (Val Kemp, 2013). Leadership styles can be generally divided into positive, negative and neutral. Negative style hasRead MoreLeadership - Motivation and Performance765 Words   |  4 Page sThe Expectancy Theory of Motivation explains the factors or the levels of which employees are motivated. There is a direct correlation of an employee’s trend to act in a scenario is dependent on the expectation the act will render. There are three key components and relationships in the expectancy theory. Effort-performance, Performance-reward, and Rewards-personal goals relationship are the three factors that define this correlation. These three will be discussed in detail accompanied by a proposedRead MoreLeadership And Motivation Theory Connection1251 Words   |  6 PagesLeadership and Motivation Theory Connection The Army defines leadership as influencing people by providing purpose, direction, and motivation while operating to accomplish the mission and improve the organization (Schoomaker, 2007). The leaders in an organization use leadership styles that range from Charismatic to Transformational to motivate their subordinates to execute each task at a high level. They also use individual and organizational goals to establish an emotional connection between theRead MoreEssay about Leadership and Motivation966 Words   |  4 PagesCase Study: Leadership amp; Motivation Styles for Mr. James Winthrope By: Celestina Trujillo HCM 2004 SO1 South University Online January 14, 2013 Contents Based on the different styles of leadership, which style would be most appropriate to address the issue with the ES employees?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 How should leaders and managers address workplace issues based on specific styles of leadership? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....3 What intrinsic and extrinsic rewards

Religious Aspects

Question: What is the Pink Dot Movement and Religious Aspectrs ? Answer : Introduction Since the day of Independence, Singapore has been one of the most diverse countries regarding ethnicity, religious communities, and languages under one, national identity. After the British left the country, it has become the home for diverse religious and ethnic groups. The country is mostly known for its tolerance towards the diversity. However, even in the past the religion and race were two primary issues that have become a threat to the social cohesion in Singapore. Therefore with several clashes over culture, ideology and moral values create tension in the country, especially over the rights of lesbian, gay, bisexual and transgender (LGBT) rights (Wang, 2016). The Pink Dot movement has started on a random evening of May 2009, where around two thousand five hundred people gathered together, dressed in Pink and all were holding pink umbrellas, for forming a pink human formation, which was later known as the Pink Dot Movement in Singapore. Later it became a ritual which is repeate d every year, and the attendance rate has increased with the course of time. The movement has framed itself as the serious initiative of the LGBT citizens of the country as they want to claim the equal rights as the heterosexuals in the country. The Reaction of Religious Communities towards the Pink Dot Movement Since the beginning of the Pink Dot movement, it has become the flagship event of the gay community in Singapore. Not only it attracted the media coverage, but it also created several controversies every year while it was being held. This event was not merely a gay parade, but it inspired several similar pride parades in USA and UK as well. With the active organizations and many individuals who support the gay rights in the country, the parade has celebrated the day of recognition of the sexual diversity in Singapore (Tan, 2015). Now the movement has also attracted several commercial companies as it has gained the media attention as well. However, the way was never smooth for the movement, and there have been several oppositions to this movement. However, in 2014, a local Muslim teacher Ustaz Noor Deros had initiated a movement that can widely be seen as the counter movement of the Pink Dot movement. He had termed the movement as the Wear White' movement and called upon all the Musli m citizen of Singapore to support his movement and to wear white when they are attending the weekly prayers and the special Ramadan prayers on every Saturdays as well. He has asked to follow the movement as a symbol of supporting the traditional family values (Tan, 2017). This movement started on June 28th, 2014, on the very same day of the Pink Dot movement happened that year. Later in the same year a pro-family' advocate and Christian pastor, Lawrence Khong from the network of Love Singapore churches issued another statement where he called upon all the Christians of his network to be attired similarly in white while they are attending their church services on that weekend. The minister Lawrence Khong has pushed for another pro family movement with all the members of his churches network at the helm. He has titled his campaign as We wear white' and called on all the citizens of Singapore, regardless of religion and race to wear white on the 4th and 5th of June to support the pro natural family values. All these anti pink dot movements were positioned on the same date as the pink dot movement in 2016. Minister Khong have emphasized each time that the wear white movement was not directly in contradiction to the pink dot, yet he has defined his movement not being a direct pushing back to the LGBT movement in the country (Chiu et al., 2016). This wear white movement has also attracted the media coverage and is actively present in the social media to attract more followers. Through this movement the conservative population wants the LGBT activists to know that they have the majority of the population who will make their best effort to push the LGBT movement back. Rather they want to fight back the liberal ideology and the homosexual lifestyle that directly contradicts the law and legislations of the country. Not only the legislations, but they also believe, that the LGBT movement openly challenges the core national values of the country and the view of the majority of the population who believe in marriage, public morality and family structure. In the meantime, another founder of the movement had taken a step back contrasting Khnag's campaigning saying that his efforts are more directed towards the educational programs of the young Muslim population. However, these movements also received a mixed reaction from the general population. Significant Role of Religion in determining Morality, Identity and Politics Each society has a predominant cultural sense, especially with their religious roots. Religion in Singapore is mostly characterized by the various religious beliefs and different ethnicities who originate from different countries. Several types of research have indicated Singapore being the most religiously diverse country. In Singapore, Buddhism is the most followed religion, apart from that, Christianity, Islam, Hinduism, Taoism are there (Oswin, 2014). There is always a close relationship between the relation and the society. Many believe that religion only happens in the religious places such as churches, temples or mosques, but with a closer view of the religious aspects of the society, it could be understood that both the religion and society are co-dependent and interconnected. In reality, religion is inherent in several aspects of the society, and the religious values affect the areas like cultural values, politics in an inevitable way. Despite being the home of diverse relig ious beliefs, the impact of religion in the societal life of Singapore is significant in different ways. Such as, it is supposed to be the secular country and it is suspicious of the religious organizations as most of the activities encroach into politics and cultural values (Tan, 2016). Frequently, there is not any strict separation between the both such as the recent issue over the Pink Dot movement and the section 377A where the conservative Christian and Muslim groups voiced in opposition. However, the religious doctrine should not be that much competent enough to have a direct influence on the status of the state. If looked at closely, there are two aspects of the religious doctrine in Singapore. There is an extensive religious environmentalism that requires an approach of multi faith if the majority of the population need to be communicated. However, there is also an environmental religious approach which cannot be exactly connected to the political action of the state since m ostly politics and religion act separately in Singapore (Lim, 2013). Therefore it needs to be more focused while conveying the environmental ethics to the religious population. In Singapore, the religion and politics are greatly connected, even if the government has insisted it being a secular state throughout. However, making it, a secular state can have a huge impact on the politics of Singapore. Secularism can have two different forms when it is looked from a political point of view, the first one being the suppersessionist' model that defines religion as the direct opposite of religion. This form of secularism is often viewed as the militant secularism (Tan, 2016). This form of secularism can mostly be found in the European expressions of secularism. However, in Singapore, the government follows a modest secularism which can also be defined the anti theocratic, but it is not anti religion. Therefore it rejects the political and ideological dominance by any religious belief and their followers; however, it accepts the worth of religion in the society. According to the Constitution of Singapore, it protects the religious freedom of each citizen. The state believes that everyone has the right to practice their religious beliefs, and this right has been extended to the point where not only the religious practice but the state also accepts the propagation of a certain religion (Mendes, 2015). Therefore it can be seen that despite calling the state secular the state of Singapore entirely acknowledges the significance of religion in the society. Furthermore, the religious aspects of the Singaporean population have a huge impact on the societal outlook, which can be seen in the aspect of criminalizing the section 377A and the pink dot movement occurring in Singapore. Starting as a small gathering of few people in 2009, the pink dot movement has been celebrating the liberty to love regardless of any sexual orientation. Over the years the movement has adopted the non-confrontational outlook towards the gay rights in the country. Wearing pink badges the movement has spread throughout the country being one of the biggest social gatherings in Singapore. However, the movement has made a point where it raises the issue that whether the general population of Singapore is viewing the event as a cultural war or the war of morality where the issues regarding ideology, identity, and behavior become the primary ones (Wilson, 2015). The religious groups have protested directly against the LGBT rights claiming that homosexuality is against the traditional family values. The wear white' campaign was the first interfaith cooperation that was supported by both the Christian and Muslim population of the country where the leaders of both the religion have asked their followers to wear white while they come to the church of the mosque. This issue with LGBT rights has exposed the multiple conservative layers in the Singaporean society. It shows the clear division between not only the secular and religious groups but also between the religious liberals and the conservatives and highlights the difference between the majority population of conservatives and the liberal minority. It shows that the section of the total population who find homosexuality to be morally disgusting and the other section who believe in the universal human rights. However, the most obvious and disturbing thing is the huge difference between the view of secular and religious groups regarding the issue of homosexuality (Lee, 2016). The pink dot movement h as shown that the conservative camp regarding the issue is mostly represented by the religious groups of the state where those who have a secular view regarding the issue are represented by the liberal camp. The Christian organizations such as National Council of Churches of Singapore, Love Singapore, Catholic Church and the Muslim organizations such as the Islamic Religious Council of Singapore have repeatedly protested against the pink dot movement and named homosexuality as a sin. They have always been passive about legalizing the gay rights in Singapore however not only the religious conservative, but there is also a huge section of the general population who think LGBT rights would be wrong, around seven people out of ten. Even the people who have no direct relation with any religion have shown the view of gay sex being wrong. This view is also not far from the views of the conservatives where nine out of ten Islam followers and eight out of ten Protestants think that gay sex w ould be wrong. It is also because of the reason that most of the religious groups think if the gay rights are recognized in the country, it will affect their practice of religious beliefs and they would not have the right to state whether a certain thing in morally right or not (Detenber et al., 2014). This made the issue with gay rights one of the biggest problems in the Singaporean society and made it a cultural and moral war between the two groups. However, the moral views of the general population are changing, and more groups are openly supporting legalizing the gay rights, which predicts more such moral and cultural conflict in the society. Distinguishing between Normative claims of Religion and the Scholarly Perspective of Religion In the course of studying religion, it can be distinguished into two distinct sections; the descriptive study of religion or the anthropological study of religion is concerned with the descriptive human behavior, whereas the theological study of religion is considered to be the normative part of it. The two sections are therefore are very much distinct as the scholarly perspective of the religion studies the people, their beliefs and the social systems. On the other hand, the normative study of religion is concerned with the theological study of it which studies the God and its impact on general people (Ho, Sherqueshaa Zheng, 2016). The scholarly study of religion is a product of modern Europe that encounters the beliefs, exploration and behaviors of the population, and sometimes it is considered to be the familiar ones and sometimes as the unexpected. The early scholars who have studied the descriptive religious beliefs were enthusiastic to collect and compare the general beliefs, rituals, myths that were found all over the world. These find its root back in the journals, diaries of the early explorers. This also studies the cross cultural views of people. Also to compare the beliefs in a non-comparative manner, the scholars have searched for the documentable and discernible differences and similarities without making any normative judgments that concerns whether the differences and similarities are derivative or original; modern or primitive; wrong or right. The scholarly study of religion will observe the differences and similarities of the religion and will theorize why any of them are occurring in that specific place. However, the normative claims of the religion will concern the Gods and how they influence the general people. The normative approach to the religion will account the basic differences while arguing that one side is wrong or sinful and the other side to be right, and the anthropological approach will theorize all the differences and similari ties between the belief systems and find its relation back with the psychology of people (Yue Leung, 2015). In other words, the normative approach of religion is the study that is practiced with the presumption that the religious behaviors, beliefs and the religious institution are observable; however, the scholarly approach of religion leaves the study after a point where they cannot find the root back and leaves it on the theologians. Regarding the pink dot movement, the scholars have mostly made the scholarly approach towards the movement that finds the relation between the religion and the movement and how the religions have influenced the movement and the reactions against it. However, in most cases, the theological root is not present in that approach (Lim, 2013). However, few researchers comment that the religious groups are against the gay rights as they think if the LGBT community is given their rights as the minorities, it would be difficult for the religious groups to be the moral guardian of the population. Therefore they will not have the right to say whether a deed is right or wrong. Critical Cultural Relativism in Singapore regarding the Pink Dot Movement Pink Dot movement has been a growing concern in Singapore regarding the political developments which have been increasingly referred as the cultural war by the Singaporean media. The political analysts have indicated that this cultural war defines the new period of political actions over the gaps in value and cultural claims. This puts not only the quiet political and cultural space at stake but also the collective cultural identity as the citizen of the democratic state. It is quite impossible to state the phase where the Singaporeans have entered the new era of cultural pluralism, but several issues have made this issue prominent. The wear white' movement in against to the pink dot movement is one of them. The issue of LGBT rights is one of the most prominent issues after the petition of repealing the section 377A of the penal code of Singapore, which then criminalizes the gay rights (Wilson, 2015). There have been many prominent public disagreements between the anti and pro-LGBT r ights activists since the repealing of the act. There have been public debates over the pro-family issues and the growing concern about the LGBT rights. However, the controversy has taken the most prominent turn while the counter protests of the pink dot movement have started by the religious people. The growing issue with the public confrontation regarding the LGBT rights does not indicate to a peaceful coexistence of all the social groups in Singapore. However, the cultural wars also suggest that this issue is not at all unique to the world. The pluralism of value is an inevitable fact of the multi-ethnic and the multi-cultural states, and it does not necessarily mean that these disagreements will end up being more violent. However, there has not been any case of violence regarding this issue, which indicates that these cultural conflicts can be solved in a peaceful manner. As the political scenario in Singapore is evolving and the government is trying to cope up with the new mode ls that should become accustomed to new conditions and the rising expectation of the citizens (Mendes, 2015). Since the independence, the Singaporean government has changed their models. In the recent times, while there is a situation with the value pluralism, the government needs to take the lead on the contentious moral and cultural issues. The societal norms should not rely only on the conventional norms rather it needs to deal with the antagonism and the value pluralism in a democratic way. Conclusion Before the Pink Dot Movement, the Gay activism was not flourishing sufficiently. Also, the social attitude towards the homosexual people has been mostly negative in Singapore. However, looking at the gay movement in Singapore shows that the gay community of the country has mostly been found behind the closed doors or within the virtual space. It is also due to the Legislature of Singapore, as the homosexuals acts have been declared to be criminalized under the section 377A of the Penal Code of the country. Also, the Societies Act has refused to identify the non-profit organizations which focus on the societal issues regarding homosexuality. Through this movement, the issue of homosexuality has escaped the private space and came in the public consciousness, which has grabbed the attention of media. 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